The rise of social media has certainly changed a few job descriptions, from the news industry all the way to the classroom.

Ali Zerbin is a guidance counsellor and resource teacher at John Henderson School in Winnipeg. She's been a guidance counsellor for seven years, after teaching for 13. She says counselling has gone through huge changes even since she started in that role.

"When I started this job, social media was not a big component of it at all, and students weren't coming to middle years with a device on them, and now every student comes into this building with a device. Like, there's maybe a handful that don't have devices."

We're in the midst of Canadian School Counselling Week, a designation meant to increase public awareness about the scope of what school counsellors do and highlight their role in supporting student success.

Zerbin says there is a vast range of needs between families, and it can be difficult to meet all expectations.

"Sometimes I feel like there's way more hats that I need to wear throughout the day than I ever anticipated but just being here for the kids is what I've always wanted to be and that hasn't changed. But sometimes I can't fill all the hats and ... you take it home at the end of the day, then."

This week is also National School Counseling Week in the United States.